Helping Brands & Ideas express their individuality through strategy & graphic design
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New strategy and Identity for Goldenline.
New strategy and Identity for Goldenline.
Goldenline is the leading job search platform in Poland. However, they became irrelevant by simply offering too many services. People visited their forum instead of using the search tools, so it was soon clear they needed a new strategy.
Client: Goldenline
Industry: HR, IT product
Country: Poland
Challenge:
Goldenline wanted to be seen as what they truly are: the number one job search platform in the market.
We started off with a discovery session.
The competition seemed stuck in the cold world of technical features. Through the new design, Goldenline shifted the perspective towards emotion and aspiration, bringing the company into a new human-centric era.
Bringing StudioAE, a growing architecture studio, to its visual maturity
A small architecture studio gaining reputation and client validation through good projects, project management and performance, plying themselves to custom mature projects with difficult briefs.
Client: StudioAE
Industry: Architecture
Country: Romania
Challenge:
StudioAE was growing fast, and needed to present itself as such, gaining clients such as Mega-Image, Philips and Geberit.
The identity uses a language that describes space in its simplest form – perspective lines. The different perspectives adapt to the format of each situation, depending on the format of the graphic material – as long it is rectangular, a new perspective is added to the set, enriching the visual identity and never feeling dull.
All the perspectives connect clearly within one singular identity system, but have the liberty to express multiple depths and a rich dynamic, across all platforms and devices.
Helping Morgenstern Theatre to make it on the big stage.
Translated to English as ”morning star", Morgenstern is a children’s theater that brings new life to old, classical plays.
The theatre itself is located in a tower, above an old town hall in the district of Friedenau, Berlin.
Translated to English as ”morning star", Morgenstern is a children’s theater that brings new life to old, classical plays.
The theatre itself is located in a tower, above an old town hall in the district of Friedenau, Berlin.
Translated to English as ”morning star", Morgenstern is a children’s theater that brings new life to old, classical plays.
The theatre itself is located in a tower, above an old town hall in the district of Friedenau, Berlin.
Client: Morgenstern Theatre
Industry: Culture
Country: Germany
Challenge:
Although the theatre dates back since 1994, it was relatively unknown among the other children theatres in Berlin but it was known in the neighborhood as the theater at the tower.
The new logo combines the star and the tower, both strong elements at the core of their heritage. On print materials, the new identity system plays around those two graphic elements in combination with images.
Results?
In the last performance before the campaign, the theatre played in front of only 10 spectators. At the end of the year after the campaign, the seats were entirely occupied. The government granted support for the next year after the campaign. Talks are held to finding a solution for permanent support.
Conveying modernity & tradition in the law practice Jantea&Associates
Inspired by the beautiful monograms used throughout history by any firm that took pride in their work and built a reputation on good practice. Law firms tend to treasure consecrated and well established values. Rendering this attitude and personality trough a contemporary monogram would communicate this, in an appropriate manner.
Inspired by the beautiful monograms used throughout history by any firm that took pride in their work and built a reputation on good practice. Law firms tend to treasure consecrated and well established values. Rendering this attitude and personality trough a contemporary monogram would communicate this, in an appropriate manner.
Client: Jantea Law
Industry: Law
Country: Romania
Challenge:
Jantea Law was moving away from being a franchisee, seeking to establish itself as a indepent law practice. Conveying their individuality, such as belief systems and traditional background led to us creating this identity.
Atelier Persona - tailors delivering from designer to production
Atelier Persona has it's niche - a tailor studio working with designer and scenographers to bring their creations to fruition, in productions like theater, commercials, movies and more.
Client: Atelier Persona
Industry: Production business
Country: Romania
Challenge:
Expressing the position as simple as possible by using a visual concept. Organising the portfolio as the universally known credits screen made it possible for clients to quickly asses their involvement in the production business and the project area.
ProEstetica - Romania's best known beauty clinique
Following a highly succesful growth throughout 20 years, ProEstetica was aquired by an international company. The very good reputation of both its practice and it's doctors, like Dana Jianu who is now a known authority, brought the brand to maturity.
Client: ProEstetica
Industry: Premium Services
Country: Romania
Challenge:
The brand needed an update, to embody the attitude and values that were continually developed and matured. The original logo was reinterpreted and brought to a contemporary style, which can now once more lead the market.
New Look and Feel for Mini Electric.
The new Mini Electric and Countryman Hybrid are new Mini concepts in need of a new look and feel and image campaign.
Client: Mini Electric
Industry: Automotive
Country: International
Team: Jung von Matt
Involvement: Art Direction
Poster campaign for Nissan Crossover range.
In order to promote the crossover range, Nissan needed a series of posters to show the ability of its new fleet. Playing with the strong urban attitude of the new cars, the posters transform the urban landscape into outdoor playgrounds.
In order to promote the crossover range, Nissan needed a series of posters to show the ability of its new fleet. Playing with the strong urban attitude of the new cars, the posters transform the urban landscape into outdoor playgrounds.
Client: Nissan
Industry: Automotive
Country: Bucharest
Team: Publicis
Involvement: Concept, Art Direction, Illustration
Online Campaign for Julius Meinl.
Under the concept “The never-ending poem”, the new online shop lets the visitors prepare new coffee blends while adding a custom made verse to the never-ending online poem. In the end, they received a unique pack of coffee with the special verse printed on it.
Client: Julius Meinl
Industry: FMCG
Country: Austria
Team: MacCann Bucharest
Involvement: Concept, Art Direction, Graphic Design
Premium Business Parks Brochure for Genesis Development
Genesis Development is the largest owner of A class offices in Romania, non-central category, build for anchors and rented exclusively by multinational companies.
Client: Genesis Development
Industry: Business Real Estate
Country: Romania
Challenge:
A printed material to present a business overview for two major Business Parks in Romania - Novo Park and West Gate Business District. Both business parks benefit from an outstanding reputation on the market, based on continuous upgrade, services, in-house facility management, BREEAM certifications and quality of tenants.